The question
We own 140 billboards across several states and crews climb each steel structure every spring to check bolts and rust; could drones fly the faces and catwalks and flag loose bolts before storm season?
The short answer
Yes for the looking part, no for the tightening part. A drone can photograph the faces, brackets, head bolts and catwalk grating on a billboard structure and flag rust, missing hardware or shifted parts before storms, but a camera cannot confirm that a bolt is properly torqued, so critical connections still need a hands-on check. Drone checks are a good fit for a first pass across many structures, with climbs kept for the flagged ones. Whether flights are practical depends on FAA rules for flying over people and beyond the pilot's sight, and the long-term rule is still pending.
Key takeaways
- Drones can screen many billboard structures for visible rust, missing hardware and bracket damage before storms.
- A camera cannot confirm bolt torque, so critical connections still need hands-on checks.
- Flights over people or beyond sight need FAA waivers, and the long-term rule is still pending.
- Falls were the leading cause of tower fatalities in the OSHA summaries, so fewer climbs is a safety gain.
- Run a timed pilot on your own structures before setting a spring schedule.
Can a drone check billboard structure bolts before storms?
Yes, for part of the job. A drone can fly the faces, catwalks and bracket areas of a billboard structure and produce dated photos that show rust, missing hardware, weld condition and sagging catwalk grating. Drone checks suit a first pass across many structures, so a crew can see where to climb before the spring window closes. They do not replace a qualified person confirming that the connections are sound.
The reason this matters is simple. Crews that climb every steel structure each spring spend weeks on the work, and each climb carries fall risk. The useful question is which checks a camera does well and which ones still need hands and tools on the structure.
Bolt checks split into two groups. Spotting rust, a missing nut, a loose-looking bracket or a bent member is something images can support. Confirming that a bolt holds the preload needed to stand up to wind is not something a photo can establish, so those connections still need a climb or a lift.
What do billboard structure checks cover each spring?
A billboard maintenance guide published by a trade site recommends yearly inspections. Its contractor comment lists rust on head bolts, weld integrity and catwalk grating as items to check, and says center-mount bolts are replaced about every 15 years. That 15-year figure comes from one contractor, not a standard, so treat it as a planning input to confirm with your engineer.
A standard inspection checklist for billboard structures covers anchor bolts, plates, welds, corrosion and catwalks with safety cables. Your insurer, your advertisers and any local building official may have requirements beyond that list, so match the drone program to what you already document.
- Visible from images: rust staining, missing or obviously loose nuts, bracket deformation, and gaps in catwalk grating.
- Needs hands or tools: bolt tension, anchor bolt condition, cable tension and wear, and weld soundness at the joint.
- Needs a record: dated photos of each face, notes on findings, and a sign-off by a named reviewer.
- Rust on head bolts and bracket surfaces
Drone
Visible in photos, and comparable year over year if the flight path repeats
Staff
Seen up close and touched, so a person can tell surface rust from deep corrosion
- Bolt tightness
Drone
Cannot be confirmed from images
Staff
Checked with a torque or tension test during a climb or lift
- Catwalk grating and safety cables
Drone
Gaps and missing sections show well; cable tension does not
Staff
Can test cables and grating by hand
- Dated record
Drone
Each flight leaves a dated image set
Staff
Needs photos, a log and a signed report written after the climb
- Coverage per day
Drone
Can screen many faces in one flight window, when wind and rain allow
Staff
Limited by climb time, crew size and daylight
- Tight or awkward spots
Drone
Good for open faces and high brackets, weak inside tight members
Staff
Can reach behind members and inside tight areas
- Weather
Drone
Wind and rain ground flights
Staff
Works through more conditions under a safety plan
What can a camera see on a billboard structure, and what does it miss?
Published patent listings describe a drone system with optical and infrared cameras that photographs a billboard and its connection bracket, with software that flags deformation or defective brackets. Those listings describe a design, not a product with a field record, so ask any provider to show flagged results from a comparable structure before relying on them.
Infrared sensors can add a heat view that helps screen for some faults, but heat patterns need a baseline and a trained reviewer to read. A drone also leaves a dated visual record. A billboard industry drone article says owners use such photos for compliance and liability, which only helps if the flight path, distance and light stay consistent from year to year.
Expect images to miss hidden corrosion inside tubular members, bolt preload, and cracks that do not show at the surface. The practical use is triage: the drone decides where people climb first, and a rotating schedule of hands-on checks makes sure every structure gets a physical look over several years, not just the ones that were flagged.
How much faster is a drone check than a climb?
The research I could gather did not include billboard-specific timing. Vendor-reported comparisons from other industries exist, but they describe other structures and crews, so they are not a benchmark for your portfolio. The honest way to find out is a timed pilot on your own sites, comparing climb time and flight time for the same structures.
Two things drive the hours. The first is how many climbs you avoid, since a structure whose faces screen clean may not need a climb this spring. The second is flight time per structure, which depends on height, wind, airspace and the number of faces. A structure may carry more than one face, and each face may need its own pass, so a single structure can take several passes.
Time the whole loop, not only the flight. Include the image review, the report and the return climbs for flagged items, because the return climbs are where a drone program often wins or loses its advantage.
Why do crews climb in the first place, and what does that cost in risk?
Falls are the reason the climb itself deserves a rethink. OSHA's communication tower hazards page lists falls, electrical hazards, falling objects, structural collapse and equipment failure. Billboard structures are not communication towers, but both involve steel work at height, and the same hazard categories apply to a crew on a catwalk.
OSHA-sourced summaries list 13 communication tower fatalities in 2013, 12 in 2014, 3 in 2015 and 6 in 2016, with falls as the leading cause. The most recent year in those summaries is 2016, so treat them as dated context rather than a current rate. A 2015 study by Thomas P. Fuller, reported in a trade news piece, counted 64 tower-related fatalities from 2002 to 2014, and 66% involved no fall protection or improper use.
The implication is about process as much as the robot. Fewer climbs means fewer exposures, but it does not remove the need for fall protection on the climbs you keep. Write the climb criteria into the spring plan, so a drone flag and a named reviewer decide who goes up, not habit or the calendar.
What FAA rules shape a drone flight over a billboard?
Most billboards sit beside roads, and roads have people. Flights over people and flights beyond the pilot's visual line of sight both fall under FAA controls. A 2025 FAA waiver for flight over people is a useful example of the conditions the agency attaches case by case, including visual observers, and it states that LAANC cannot be used for waivered operations.
The long-term rule for beyond-visual-line-of-sight work is the FAA's Part 108 proposal. It was proposed in August 2025 and drew about 3,100 comments. Its February 1, 2026 target date passed, and the final text went to White House review on July 10, 2026. The latest reporting I could check still showed the rule pending, so confirm the status in the Federal Register before you plan a multi-state program.
For storm-season planning this means three things. Waivers and observers add crew and paperwork, a qualified pilot must run each flight, and each site needs a flight plan that keeps people out of the flight area where possible. Put the airspace check in the first step, before you promise a date to anyone.
How big is the billboard market, and how should counts be read?
Counts depend on what is counted. A billboard trade site cites the Outdoor Advertising Association as showing 420,500 billboards in the US in 2025. That is a secondhand citation, and the primary document was not located, so treat it as an approximate industry total rather than a precise count.
Digital is growing, and that changes the checklist. The Outdoor Advertising Association estimated 10,100 digital billboards in 2020, and a later estimate cited by the same trade site puts digital billboards at 16.6 thousand in 2023. Digital faces carry electrical and control equipment that a drone cannot fully check, so keep those on a separate inspection path.
Your 140 structures are a meaningful program on their own. Pilot on a sample that includes both static and digital faces, and log which is which, so the results can be read by type rather than blended into one average.
How would a pilot before storm season work with us?
We are a vendor-neutral integrator. We do not tie you to one brand. We pick the drone and sensor package that fits your structures, lease it through financing, deploy and integrate it with your reporting, train your staff, and service it across the states where we have regional service engineers. One partner handles the whole lifecycle, so you are not managing several vendors for one spring.
A sensible first step is a pilot on a sample of structures, with both static and digital faces, and a timed comparison against your existing climbs. Use the results to set the climb list, the image review process and the schedule before storm season. The lease quote follows a free site assessment, where we check structure locations, airspace, waiver needs and launch sites.
The pilot should answer three questions: how accurate the flags are when checked against a climb, how many climbs drop from the plan, and how long the flights take per structure under your conditions. If the answers are weak, that is a useful result, and the climb plan stays as it is.
- Flag accuracy: each flagged item confirmed or dismissed against a climb.
- Climb reduction: climbs avoided compared with the existing plan.
- Flight and review time: measured per structure, including the return climbs.
Frequently asked questions
Want a drone at your billboard structures?
Tell us about your site. We will recommend the robot, quote the lease, and keep it serviced.
Sources
- OSHA communication tower fatality summary
- OSHA communication tower hazards page
- Trade news report on a 2015 tower fatality study
- Billboard industry structure maintenance guide
- Billboard industry drone inspection article
- Billboard industry display counts summary
- FAA 2025 waiver document for flight over people
- Report on FAA Part 108 BVLOS rule delay
