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a western Japan third-party logistics hub fulfilling consumer packaged goods for a major food brand

How a CPG Logistics Hub Doubled Pick Productivity With Twelve AMRs

A consumer packaged goods 3PL hub deployed twelve AMRs after a one-day proof of concept, nearly doubling pick productivity and halving picker headcount.

2x
Pick productivity
50%
Fewer pickers
12
AMRs live
~50%
Less walking

Based on a documented real-world deployment. Figures are from public reporting; the organization is not named.

Cartons on warehouse shelving represent the consumer packaged goods pick environment in this case study.
Photo: cottonbro studio

Cart picking wore out staff on long aisles

The hub fulfills consumer packaged goods for a major food brand from a western Japan value center where carton sizes vary widely. Pickers pushed heavy manual carts between locations, and site leaders heard the work was too demanding to sustain.

Associates logged nearly twenty thousand steps per person on a typical day while towing loads. Picking needed about twice the headcount leadership wanted to carry into a tight labor market.

Fixed conveyors and guided vehicles looked costly and inflexible when campaigns swung volume. The 3PL needed flexible AMR economics and client approval without freezing the floor for months.

Benchmark year, then a one-day proof of concept

Engineering compared automation options for about a year, including conveyors and guided vehicles, before choosing cart-towing AMRs proven at sister sites. Client managers visited an operating robot floor before the western Japan go-live.

A one-day proof of concept checked real product sizes, aisle widths, and extra-large totes standard bins could not fit. Twelve units started in July twenty twenty-four with picker guidance that sends associates to the next task after each pick.

Workflow edits removed non-value cart returns. Training stayed short because screens were large and intuitive, with learning finishing on the floor.

Warehouse staff review a rollout plan, echoing the year-long evaluation and proof-of-concept work described in the deployment.
Photo: James Richardson

Nearly double the rate with half the pickers

Picking productivity nearly doubled versus the manual cart baseline, matching the pre-go-live goal. The site now runs with about half the picker headcount the old method required.

Daily walking fell roughly fifty percent from the prior twenty-thousand-step norm because people reach slots empty handed while robots tow. Feedback emphasized easier work after heavy cart pulls ended.

Campaign forecasts still arrive early so the hub can support peak windows with the same robot layer the client requested.

What US CPG 3PLs can copy

Stacked packaged goods cartons illustrate the CPG mix this logistics hub fulfills.
Photo: Jonathan Cooper

Service Robot Co. is a full-service, OEM-neutral commercial robot integrator for US businesses. We shortlist autonomous mobile robots across manufacturers, then finance, deploy, integrate, train, and service every unit through a nationwide engineer network.

Brands increasingly ask 3PLs for robot plans at renewal. Month to month AMR rental or a pilot program lets you prove doubled pick productivity in one building before you scale fleet size.

If pickers still log marathon step counts while pushing carts, we can map a short proof of concept, match tote scale to your SKU cube, and phase fleets without fixed conveyor capital.

Frequently asked questions

This hub rejected conveyors as too costly and rigid for campaign swings. AMRs followed a one-day proof of concept and July twenty twenty-four go-live, which fits many 3PLs serving food brands.

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