Robot mower brands golf courses look at
Who each company is, with their own pages linked. No rankings.
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Golf courses researching robotic mowers often start with four names: FireFly, ECHO, Husqvarna CEORA and Toro. This page says who each company is and links each one’s own public pages. It does not rank anyone. Service Robot Co. picks the right machine for your course, so talk to us before you choose.
Updated October 2026
Which companies make golf course robot mowers?
| Company | Who they are | Their own page |
|---|---|---|
| FireFly | Utah maker of the all-electric AMP autonomous reel mower | Read it |
| ECHO | Outdoor power equipment maker with an ECHO Robotics mower line | Read it |
| Husqvarna CEORA | Commercial robotic mower line from Husqvarna | Read it |
| Toro | Turf equipment maker with autonomous fairway and rough mowers | Read it |
Who is FireFly?
FireFly is a Utah company, founded in 2010 per Golf Course Industry. Its site says FireFly Automatix is now FireFly Robotics. It makes the AMP, an all-electric autonomous reel mower: the AMP-L100 is a 100-inch, 5-gang unit.
Its site lists a 2026 Innovator Award from the Sports Field Management Association, and a registration statement filed October 7, 2026 for a proposed direct listing on Nasdaq as FFLY.
Golf Course Industry reported a four-mower AMP fleet mowing the fairways at the 2024 Black Desert Championship, a PGA Tour event.
In its registration statement, FireFly lists this among its risk factors: “There is substantial doubt about our ability to continue as a going concern, and we will need additional financing to execute our business plan, to fund our operations and to continue as a going concern.” This is a quote from the filing, not our view, and not investment advice. Read the filing
FireFly’s own pages and press:
- FireFly Automatix, company site
- Golf Course Industry, "Autonomous night mowing at a PGA Tour event?" (September 2024)
- FireFly Robotics, Inc. registration statement on Form S-1 (SEC EDGAR, filed October 7, 2026)
Looking at FireFly? Talk to us first.
Who is ECHO?
ECHO is better known for outdoor power equipment, and its robotic mower line is ECHO Robotics. ECHO USA’s navigation lists chainsaws, blowers and trimmers next to its robotic mowers.
For turf, its pages describe the TM-2050, a GPS-RTK autonomous mower that returns to its charging station on its own and is aimed at golf courses, sports fields and parks.
ECHO’s own pages and press:
Looking at ECHO? Talk to us first.
Who makes the Husqvarna CEORA?
Husqvarna is a long-running maker of outdoor power products. Its site says it has provided autonomous mowing technology since 1995. CEORA is a product line of Husqvarna, not a separate company.
Husqvarna’s golf page says CEORA is for large-area mowing, and its Automower line covers smaller, steeper and more complex areas.
The USGA’s April 2025 article on robot mowers covers a European research project that used Husqvarna robotic mowers, funded by STERF and Husqvarna.
Husqvarna CEORA’s own pages and press:
- Husqvarna US, CEORA commercial robotic mower
- Husqvarna US, golf course mowers and equipment
- USGA Green Section Record, "How Do Robot Mowers Affect Turf Management and the Golfer Experience?" (April 2025)
Looking at Husqvarna CEORA? Talk to us first.
Who is Toro?
The Toro Company is a long-established maker of turf equipment. Its autonomous page cites over 100 years of experience in golf course maintenance.
Toro names the Greensmaster eTriFlex 3360 with GeoLink Mow for fairway mowing, and the Turf Pro autonomous mower for rough. Golf Course Industry reported in February 2022 that Toro began field testing its autonomous fairway mower with select sites.
Toro’s autonomous page says: “Our goal is not to replace labor with autonomous products, but to allow staff to focus where they’re needed most.” Read the filing
Toro’s own pages and press:
- The Toro Company, autonomous technology
- Golf Course Industry, "Toro begins field testing autonomous fairway mower" (February 2022)
Looking at Toro? Talk to us first.
Why talk to us first?
A maker sells you its machine. We pick the right machine for your course, whichever company makes it.
Then we lease it, deploy it, train your crew and service it. If no machine fits your course yet, we say so.
How does Service Robot Co. run it?
Pick
We walk the course with your superintendent, learn the fairways, the play schedule and the crew, and pick the machine that fits. If none fits yet, we say so.
Lease
One 3-year lease with a $1 buyout at the end. We quote it after the site visit, before you commit to anything.
Deploy
We map the fairways, mark the no-go areas, place the charger, set the mowing hours with your superintendent and train your crew.
Service
One call when something stops: 24/7 support with 10-minute specialist triage, regional service engineers in every state we service, three check visits a year and a 12-month warranty.
RoboCare™
Service nationwide.
- 24/7 support.
- 10-minute technical-specialist triage.
- Regional service engineers in every state we service.
- 3 check visits a year.
- 12-month warranty.
Who is this page not for?
- Anyone who wants a ranking. This page does not rank anyone.
- Anyone who wants a spec sheet side by side. Each company’s own pages are linked for that.
- Investors. The FireFly filing quote is there for context, not advice.
- Courses that want a brand picked for them before anyone walks the property. We pick after the site visit.
Robot mower brand questions
Sources
Company names and logos belong to their owners. We link them to say who they are.
- FireFly Automatix, company site
- FireFly Robotics, Inc. registration statement on Form S-1 (SEC EDGAR, filed October 7, 2026)
- Golf Course Industry, "Autonomous night mowing at a PGA Tour event?" (September 2024)
- ECHO Robotics, TM-2050 product page
- ECHO USA, TM-2050 robotic mower page
- Husqvarna US, CEORA commercial robotic mower
- Husqvarna US, golf course mowers and equipment
- USGA Green Section Record, "How Do Robot Mowers Affect Turf Management and the Golfer Experience?" (April 2025)
- The Toro Company, autonomous technology
- Golf Course Industry, "Toro begins field testing autonomous fairway mower" (February 2022)
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